Dr Shawn Thistle
I had always felt skeptical about branding and marketing consultants. Then I was referred to JP, who has changed that for me and delivered in so many ways! He takes my success personally and his insights and no-nonsense approach have really crystallized my new direction. Never transactional, JP is relentlessly focused on my success and has helped take my brand and customer satisfaction to new heights.
Dr Shawn Thistle, CEO RRS Education.
Case Study: Dr. Shawn Thistle
Tagline: Educating. Inspiring. Empowering.
Overview
At Centricity X, we specialize in building brand ecosystems that connect expertise with engagement. Our collaboration with Dr. Shawn Thistle—a leading chiropractic educator, speaker, and thought leader—focused on strengthening his brand foundation, enhancing user experience, and developing a marketing roadmap for sustained global growth.
Through strategic planning, creative execution, and digital innovation, we positioned Dr. Thistle’s brand for long-term success—delivering a cohesive digital experience that informs, inspires, and connects with healthcare professionals worldwide.
Our Approach
Working closely with Dr. Thistle and his team, we created a unified strategy that elevated his brand presence across digital, educational, and community platforms.
Brand Development & Logo Design
We established a compelling, professional brand identity, including a new logo that reflects Dr. Thistle’s credibility, expertise, and commitment to education.
The design conveys trust and authority while maintaining an approachable and modern aesthetic aligned with his teaching philosophy.
Website & UX/UI Design
We designed and developed a dynamic, user-centric website optimized for seamless navigation, engagement, and accessibility.
The platform integrates Dr. Thistle’s educational content, speaking engagements, and online learning offerings—creating a cohesive experience that enhances user satisfaction and retention.
Video & Content Strategy
To strengthen storytelling and global reach, we developed a content strategy anchored in high-quality video production and written communications.
The content captures Dr. Thistle’s engaging teaching style, translating his insights into accessible, digestible materials that elevate brand credibility and visibility.
Marketing Strategy & Planning
We created a strategic marketing roadmap aligning digital initiatives with business goals.
From campaign planning and SEO optimization to email marketing and audience segmentation, the framework provides a clear path to scalable, measurable growth.
Results
Built a unified, modern brand identity reflecting thought leadership and credibility.
Delivered a responsive, engaging website optimized for user experience.
Expanded reach and engagement through educational content and video storytelling.
Established a marketing framework to guide long-term business and audience growth.
Positioned Dr. Thistle as a trusted, influential voice in global chiropractic education.
Conclusion
For Dr. Shawn Thistle, this project was about transforming expertise into impact—building a digital ecosystem that reflects both the depth of his knowledge and the clarity of his vision.
At Centricity X, we empower educators, experts, and innovators to scale their influence—turning insight into action and brand into growth.
