Figiura. Brand Launch & E-commerce Integration
“Working with JP has been with me since the inception of my start-up, and it has been an absolute game-changer. His dedication to my business's success, from crafting a standout brand identity to formulating a strategic go-to-market plan, has been nothing short of exceptional.
What truly sets him apart, though, is the genuine care and partnership he offers. He treats my business as if it were his own, always ready to tackle challenges and offer valuable insights.
If you're an entrepreneur seeking a trusted partner for your journey, I can't recommend him enough; he has been my secret weapon in achieving success.”
Jessica Johnson Founder CEO Figiura.
Centricity X partnered with Figiura to bring a purpose-driven apparel brand to life. From developing a bold brand identity and tagline ("Your Curve, Our Fit") to executing a heartfelt Kickstarter campaign, we helped tell founder Jess’s powerful story and connect with early supporters. We also built a custom Shopify experience fully integrated with Amazon FBA, ensuring smooth backend operations from day one. The result: a launch rooted in authenticity, designed for growth.
At Centricity X, we partnered with Figiura to launch a bold, purpose-driven apparel brand focused on inclusivity and confidence. Our work included,
Brand Development & Logo Design: Establishing a compelling brand identity, including a distinctive logo that reflects Dr. Thistle’s expertise, values, and thought leadership.
Website & UX/UI Design: Creating a dynamic, user-friendly website optimized for seamless navigation, engagement, and accessibility.
Video & Content Strategy: Producing high-quality video and written content to enhance brand storytelling, educate audiences, and strengthen digital presence.
Marketing Strategy & Planning: Developing a clear roadmap to align digital marketing efforts with business goals, ensuring sustainable growth.
Kickstarter Campaign: Produced a heartfelt brand video sharing founder Jess’s personal journey, building emotional connection and early traction.
Content Creation: Directed and produced branded video shoots, product photography, and digital assets to power web and social campaigns.
Shopify & Amazon FBA Integration: Built a seamless Shopify experience and connected it with Amazon FBA for scalable fulfillment and streamlined operations.
Go-to-Market Strategy: Shaped a content and commerce plan designed for long-term brand growth.
