With over 35 years of experience in marketing, branding, and business strategy, I’ve built a career on driving real results. From leading marketing for Sporting Life to executing nationwide brand partnerships, my expertise spans retail, finance, automotive, education, sustainability, and more. I’ve worked with some of the world’s biggest brands, built teams from the ground up, and developed strategies that don’t just look good on paper—they deliver.

But at the core of everything we do is all about the customer. I believe great marketing starts with understanding people—what they need, what they value, and how a brand can truly connect with them. Whether it’s aligning marketing with business goals, optimizing brand health, or crafting strategies that fuel engagement and growth, my focus remains the same: creating meaningful connections that drive success.

Now, through Centricity X, we bring that same passion and expertise to businesses looking for real impact—helping them navigate the complexities of marketing with clarity, purpose, and a customer-first approach.