Figiura. Brand Launch & E-commerce Integration
“Working with JP has been with me since the inception of my start-up, and it has been an absolute game-changer. His dedication to my business's success, from crafting a standout brand identity to formulating a strategic go-to-market plan, has been nothing short of exceptional.
What truly sets him apart, though, is the genuine care and partnership he offers. He treats my business as if it were his own, always ready to tackle challenges and offer valuable insights.
If you're an entrepreneur seeking a trusted partner for your journey, I can't recommend him enough; he has been my secret weapon in achieving success.”
Jessica Johnson Founder CEO Figiura.
Figiura: Building a Purpose-Driven Apparel Brand from the Ground Up
Overview
Centricity X partnered with Figiura to bring a purpose-driven apparel brand to life—one built around inclusivity, confidence, and authenticity. From developing a bold brand identity to creating an emotionally resonant launch campaign, our work helped founder Jess transform her vision into a fully realized business ready for growth.
Challenge
Figiura set out to redefine comfort and confidence for women with breast implants—an underserved category in apparel. The challenge was to create a brand that not only celebrated individuality but also communicated authenticity and trust in a deeply personal space.
Solution
Centricity X developed a comprehensive brand and go-to-market strategy, blending emotional storytelling with strong digital foundations. Our work included:
Brand Development & Logo Design: Crafted a distinctive identity and tagline — “Your Curve, Our Fit” — capturing the brand’s inclusive ethos and emotional connection with its audience.
Website & UX/UI Design: Built a dynamic, user-friendly Shopify experience optimized for engagement, accessibility, and conversion.
Content & Video Production: Directed a heartfelt brand video sharing Jess’s story, coupled with product photography and campaign assets for web and social.
Kickstarter Launch Campaign: Designed and executed a crowdfunding campaign that built early traction through authentic storytelling and community support.
Shopify & Amazon FBA Integration: Delivered a seamless e-commerce infrastructure integrated with Amazon FBA to enable efficient fulfillment from day one.
Marketing Strategy & Roadmap: Developed a detailed launch plan connecting digital marketing, PR, and brand storytelling to drive awareness and long-term scalability.
Results
Figiura launched as a brand rooted in purpose and authenticity, equipped with scalable digital infrastructure and a clear marketing roadmap. The Kickstarter campaign built a foundation of passionate early supporters, while the Shopify-Amazon integration ensured smooth backend operations and fulfillment efficiency. The brand’s positioning set it apart as an inclusive voice in women’s apparel—designed for confidence, growth, and impact.
