Green Ocean Seafood: Building a Sustainable Brand for Modern Consumers

Overview

Centricity X partnered with Green Ocean Seafood to build a strong, research-driven brand foundation rooted in quality, sustainability, and culinary inspiration. Through a blend of market insights, content development, and digital strategy, we helped position Green Ocean as a trusted and engaging seafood brand designed for modern consumers.

Challenge

Green Ocean Seafood aimed to evolve its brand to better reflect its commitment to sustainability and healthy living. The challenge was to differentiate the brand within a crowded market while effectively communicating its values and ensuring a seamless customer journey from awareness to purchase.

Solution

Centricity X developed a holistic strategy combining brand storytelling, creative execution, and audience engagement. Our work included:

• Brand Development & Market Research: Conducted in-depth research to uncover consumer insights and sustainability trends, shaping a brand identity aligned with quality, transparency, and modern culinary exploration.

• Magazine Creation: Designed and produced a visually captivating magazine featuring curated menus, travel and culture stories, and environmental initiatives, connecting consumers through lifestyle-driven storytelling.

• Influencer Partnerships: Engaged food and sustainability influencers to amplify brand awareness, enhance credibility, and drive authentic engagement among target audiences.

• Brand Video & Social Content: Produced high-quality video assets and social media commercials that brought the brand’s purpose to life, anchored by the tagline “Helping Canadians Eat Healthy and Happy.”

• Digital Readiness: Prepared a content and platform strategy to ensure a cohesive online presence and seamless consumer experience across channels.