Introducing OurKids.net
Our Kids has been Canada’s trusted guide for parents navigating private schools, camps, and extracurricular opportunities for over 25 years. The platform provides expert insights, verified reviews, and comprehensive directories to help families make confident, informed decisions about their children’s education and development.
As part of its brand evolution, I revamped Our Kids to bring forward greater brand salience, refining its positioning, identity, and voice to resonate with both consumer (B2C) and business (B2B) audiences. Alongside this brand refresh, I developed a comprehensive marketing roadmap designed to guide seamless execution across all channels—uniting B2C engagement and B2B partnerships under one cohesive strategy.
Through the creation of compelling video content, a targeted social media plan, optimized SEO/SEM strategies, and thoughtfully curated live events, we successfully brought the new brand tagline—“Find Clarity. Make the Right Choice.”—to life. Every initiative was crafted to enhance brand clarity and deepen audience trust, while maintaining alignment with overarching business objectives.
This fully integrated approach, supported by data-driven insights and agile weekly planning, delivered measurable impact and scalable growth across both digital and physical platforms.
It all begins with an idea.
Maybe you want to turn a hobby into something more. Maybe you want to launch a business.
Make it stand out.
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
No matter where our brand shows up, it’s always the same beautiful, meaningful, and emotionally resonant.
Every expression follows the same guiding principles, ensuring consistency, clarity, and connection at every touchpoint.
Private School Expo
We developed a last-minute social video using legacy footage. With a creative and strategic approach to editing and storytelling, we transformed outdated content into a fresh, professional asset that drove strong engagement and reinforced the revitalized brand message, proving the power of agility and resourcefulness in brand execution.
