Smarter growth starts with building a stronger brand and the right roadmap.

PoRTFOLIO

I help organizations align brand, marketing, and people-building growth that’s intentional, creative, and lasting.

Brand-driven, data-informed roadmaps that turn strategy into growth.

With decades of experience, I partner with teams to build brand-led, customer-first marketing roadmaps that align with business goals.

Together, we move from strategy to execution to achieve consistent, measurable growth.

  • Figiura

    ‘At first contact with JP I had an overwhelming sense of calm knowing I was in the absolute best hands possible. His incredible knowledge, experience, guidance, creative mind, and critical thinking strategies are nothing short of amazing. It is an absolute privilege to have him on the team and he plays a very large role of being a collective driving force behind our brands success.”

    Jessica Johnson CEO Figiura

  • Dr Shawn Thistle CEO RRS Education

    “I had always felt skeptical about branding and marketing consultants. Then I was referred to JP, who has changed that for me and delivered in so many ways! He takes my success personally, and his insights and no-nonsense approach have really crystallized my new direction. Never transactional, JP is relentlessly focused on my success and has helped take my brand and customer satisfaction to new heights.”

  • Andrew Hamilton Director

    “Jean Paul is so much more than someone who executes a strategy for his clients; he's a rock, a literal pillar, to them and their businesses. He cares about creating good work with good people, not just getting the job done to the industry standard; he looks beyond that. In so many ways, he represents the relationship clients hope to have with their marketing agency, which has made creating with him so fulfilling.”

  • Dennis Fotinos CEO Noventa Energy Partners.

    I am truly blessed to have had the good fortune to work with some incredible and smart people who are at the top of their respective fields – you are one of them! Your creativity is infectious and motivational. You make me fall in love with my company every time you speak about it!.”

  • Cory Freedman, CEO of V02 Max

    Jean Paul’s skills of entrusting and supporting his staff/suppliers to openly collaborate and then execute a strategic plan or concept are prime examples of why Jean Paul can build outstanding teams of individuals who bring their expertise, experience and skills to their role/project every day which then ensures that the event/project can become more comprehensive and successful than ever anticipated. goes here

  • Kristin Biffen, SA Executive

    Critical thinker, hard working, motivated, team player, passionate, and loyal. Some of the top qualities that come to mind when speaking of JP. Not only was he a client, he was a partner, a leader, and a friend. I recommend anyone who can collaborate with him to do so…you won’t be disappointed!

  • Jennifer Orr, CEO Founder, Eyewords

    Talent, passion and vision define the work that they deliver. The videos that they produce are edited to perfection. They were given a mission to develop a new website and rebrand our company to promote further growth. A full-service marketing agency, they created efficiencies for our organization by taking the entire project from start to finish, from media, printing, marketing and web design for greatly improved sales results and reduced inefficiencies. 

    Their work is fantastic, and they make a great team together. Highly recommend!”

  • Paul McGowan, CEO, Bethesda

    “The team has been incredible to work with since we began our partnership. They have built us a new website, created beautiful video footage and are now helping us with our marketing needs. They took the time to understand our mission as an organization and are truly supportive of the work that our organization does. This is evident in the content that has been produced and the passion they have to ensure we succeed with this.”

What I Love and Have Always Done


I’ve spent my career helping brands grow, building clear, focused, and designed strategies to deliver results.

At Centricity X, I work closely with your team to align marketing efforts with business objectives. Using data, creativity, and experience, I help craft compelling brand stories and execute marketing plans that enhance engagement, drive growth, and improve performance across all channels.

It’s not just about ideas,it’s about execution that moves the business forward.

1.

Marketing Roadmap & Strategic Alignment

Develop customized marketing roadmaps that align with business objectives.

Define clear, actionable strategies for growth, positioning, and customer engagement.

Bridge the gap between marketing and business operations for seamless execution.

2.

Brand Strategy & Campaign Development

Craft compelling brand messaging and positioning that resonates with customers.

Design and execute integrated marketing campaigns across digital and traditional channels.

Align marketing initiatives with sales and business goals for measurable impact.

3.

Performance Optimization & Growth Strategy.

Analyze data-driven insights to refine and enhance marketing efforts.

Implement customer segmentation, personalization, and retention strategies.

Drive sustainable growth through continuous performance measurement and improvement.

Hi! I‘m JP

After 20 years in marketing, leading brands, building teams, and driving growth across Canada, I started Centricity X to do what I love most: work directly with great people to solve real business marketing and brand challenges.

At Centricity X, I partner with your team to build clear, actionable marketing strategies that align with your goals. Whether it’s brand positioning, campaign execution, or customer engagement, I bring hands-on experience and a collaborative mindset to every project.

Great to meet you