The world has changed fast. In just 12 months, markets have shifted, technology has accelerated, and AI is rewriting how brands connect, compete, and grow.

I work alongside your team to build brand-led, customer-first marketing roadmaps that align tightly with your business objectives. Together, we turn strategy into execution, combining the power of AI, emotional brand connection, and performance marketing to drive clarity, consistency, and measurable growth.

Whether you're redefining your value, re-engaging your audience, or rethinking your direction, I help bring it all into focus so your marketing works harder, smarter, and with purpose.

Client Testimonials

  • At first contact with JP I had an overwhelming sense of calm knowing I was in the absolute best hands possible. His incredible knowledge, experience, guidance, creative mind, and critical thinking strategies are nothing short of amazing. It is an absolute privilege to have him on the team and he plays a very large role of being a collective driving force behind our brands success.

    Jessica Johnson CEO Figiura

  • I had always felt skeptical about branding and marketing consultants. Then I was referred to JP, who has changed that for me and delivered in so many ways! He takes my success personally and his insights and no-nonsense approach have really crystallized my new direction. Never transactional, JP is relentlessly focused on my success and has helped take my brand and customer satisfaction to new heights.

    Dr Shawn Thistle CEO RRS Education

  • Jean Paul is so much more than someone that executes a strategy for his clients, he's a rock, a literal pillar, to them and their businesses. He cares about creating good work with good people, not just getting the job done to the industry standard, he looks beyond that. In so many ways he represents the relationship clients hope to have with their marketing agency which has made creating with him so fulfilling.

    Andrew Hamilton Director

  • Jean Paul’s skills of entrusting and supporting his staff / suppliers to openly collaborate and then execute a strategic plan or concept are prime examples of why Jean Paul is able to build outstanding teams of individuals who bring their expertise, experience and skills to their role/project each and every day which then ensures that the event/project can become more comprehensive and successful than ever anticipated.

    Cory Freedman CEO V02 Max

  • Critical thinker, hard working, motivated, team player, passionate, and loyal. Some of the top qualities that come to mind when speaking of JP. Not only was he a client, he was a partner, a leader, and friend. I recommend anyone who can collaborate with him to do so…you won’t be disappointed!

    Kristin Biffen SA Executive

  • I am truly blessed to have had the good fortune to work with some incredible and smart people who are at the top of their respective fields – you are one of them! Your creativity is infectious and motivational. You make me fall in love with my company every time you speak about it!.” List Item

    Dennis Fotinos CEO Noventa Energy Partners.

At Centricity X, I don’t just build strategies, but also work alongside your team to execute with precision. My approach aligns marketing with your business goals, ensuring every move drives measurable results. Using data-driven insights, brand strategy, and focused execution, I create marketing that builds loyalty, deepens engagement, and drives sustainable growth. I'm here to make a real difference, delivering solutions that matter, not just ideas.

25 Years of Experience. Built Around You. Backed by Strategy. Made to Matter.

What I Love and Have Always Done


I’ve spent my career helping brands grow, building clear, focused, and designed strategies to deliver results.

At Centricity X, I work directly with your team to align marketing with business goals. Using data, creativity, and experience, I help craft strong brand stories and execute marketing plans that increase engagement, drive growth, and improve performance across channels.

It’s not just about ideas,it’s about execution that moves the business forward.

1.

Marketing Roadmap & Strategic Alignment

Develop customized marketing roadmaps that align with business objectives.

Define clear, actionable strategies for growth, positioning, and customer engagement.

Bridge the gap between marketing and business operations for seamless execution.

2.

Brand Strategy & Campaign Development

Craft compelling brand messaging and positioning that resonates with customers.

Design and execute integrated marketing campaigns across digital and traditional channels.

Align marketing initiatives with sales and business goals for measurable impact.

3.

Performance Optimization & Growth Strategy.

Analyze data-driven insights to refine and enhance marketing efforts.

Implement customer segmentation, personalization, and retention strategies.

Drive sustainable growth through continuous performance measurement and improvement.

After 25 years in marketing, leading brands, building teams, and driving growth across Canada, I started Centricity X to do what I love most: work directly with great people to solve real business challenges.

At Centricity X, I partner with your team to build clear, actionable marketing strategies that align with your goals. Whether it’s brand positioning, campaign execution, or customer engagement, I bring hands-on experience and a collaborative mindset to every project.

Hi! I‘m JP